We also work across specialist sectors, including physical security, cybersecurity, property investment, healthcare, fashion retail and renewable energy. Explore our industry-specific PPC services.
PPC expertise without another full-time hire
30 Characters helps businesses get more from Google Ads, Microsoft Ads and paid social without the cost of building an entire in-house PPC team. You'll deal directly with the person working on your campaigns, with clear recommendations and reporting that makes sense.
We can manage an account from the ground up or work alongside your existing marketing team. If the immediate problem is unreliable conversion tracking, wasted spend or poor-quality leads, that's where we'll start. There's no need to rebuild campaigns that are already doing their job.
How outsourced PPC management works · More about 30 Characters
The things that make PPC work harder
Good PPC is more than launching ads. We look at the complete journey, from the searches or audiences you target through to the enquiries and sales you receive.
Campaigns built around the right demand
We research keywords, search intent, locations and audiences, then structure campaigns around your most valuable services or products. That includes regular search-term reviews, negative keywords, budgets and landing-page relevance. Find out more about Google Ads management and Microsoft Ads.
Tracking you can trust
Incorrect form events and misleading call conversions can make a weak campaign look successful. We check the data before relying on it, using GA4, Google Tag Manager and conversion tracking where appropriate.
Decisions you can follow
Reporting should tell you what was spent, what came back and what happens next. If costs rise, enquiry quality changes or a landing page needs attention, we'll explain the trade-offs rather than hide them in a dashboard.
How we work
Every account is different, but the process stays practical and transparent.
1. Review
We discuss your goals, margins, service areas and existing results. Then we look at the account, tracking and landing pages to identify what deserves attention first.
2. Build or improve
That might mean a focused new campaign, a clearer account structure, better ads or tighter location targeting. We agree priorities and make changes for a reason.
3. Measure and refine
We review spend, enquiries and lead quality, then adjust budgets, keywords and creative as the evidence develops. You'll know what's being tested and why.
Start with a free initial PPC review if you'd like an independent view of an existing account.
Better leads matter more than cheaper clicks
A lower cost per click isn't a success if the enquiries are irrelevant. For service businesses, we pay attention to the jobs you want, the places you cover and whether calls and forms turn into worthwhile conversations. For ecommerce and B2B accounts, the measures will be different, but the principle is the same: advertising needs to support the business.
We also look beyond the ads. A slow page, confusing offer or broken form can waste a good campaign's potential. Our lead generation PPC and ecommerce PPC pages explain the different approaches.
Based in Chelmsford. Working across the UK.
We're based in Chelmsford, Essex, and understand the practicalities of advertising locally — from service areas and travel times to the value of different types of enquiry. We also manage campaigns for businesses targeting customers across the UK.
See our approach to PPC in Chelmsford, PPC across Essex and national PPC management. Businesses with location-sensitive work can also explore PPC for trades and local services.
Straightforward, experienced support
30 Characters is led by Charlie, a paid advertising specialist with more than 18 years' experience. That means direct conversations about your account, not a chain of account managers. We'll recommend what the evidence supports, explain what needs fixing and be clear when an idea isn't worth the spend.
What our clients say
“I cannot recommend Charlie’s services enough, she is both professional and extremely talented in her field. She spends a great deal of time getting to know her client’s business and their specific needs and tailor makes campaigns to meet their requirements with staggering results.”
Anna Comerford, Solicitor, Mansfield Solicitors & Advocates
“Prior to using Charlie, I had used 3 separate companies to generate leads from Google Ads. One of these companies was a major player in the field but after a lot of wasted effort and money, I was introduced to Charlie. Right from start, she was focused on results rather than what money she was going to make and due to that, we have had a successful relationship for many years. I cannot recommend highly enough.”
Christopher Whetstone, Director, Flambard Williams
Frequently asked questions
Do you only work with companies in Essex?
No. 30 Characters is based in Chelmsford and works with businesses across Essex and the UK. Campaigns can target a single town, a wider region or national demand.
Can you take over an existing Google Ads account?
Yes. We review the current campaigns, search terms, conversion tracking and budget before recommending changes. Anything already working well should be protected.
How do you measure PPC results?
We focus on meaningful enquiries, sales and lead quality, not just clicks. That can include testing form submissions, calls, purchases and GA4 or Google Ads conversion data.
Do I need a full-time marketing team to work with you?
No. We work directly with business owners and alongside in-house marketers, developers and agencies. The service can be tailored to the support your business needs.
Let's talk about your advertising
Whether you need someone to take over an existing account or want to find out if PPC makes sense for your business, we'll start with a straightforward conversation about the opportunity.