30 Characters is a Chelmsford-based paid advertising specialist supporting businesses across the UK. We bring more than 18 years of PPC experience to accounts where accurate targeting, commercial understanding and straightforward reporting matter.
Our work starts with your service, sales journey and the enquiries or orders you actually want. We can review an existing account or plan a new one, then explain what should be measured before increasing spend. Ask for a PPC review if you want a practical first step.
Security and technology
Physical security PPC covers CCTV installations, access control, alarms and commercial site-survey enquiries. Cybersecurity PPC is for managed security, software and B2B decision-makers. These are intentionally separate: their search intent, sales cycles and lead qualification are fundamentally different.
For business technology campaigns, B2B PPC management and LinkedIn Ads can help align advertising with a longer sales process.
Property investment and healthcare
Property investment advertising needs careful qualification, transparent claims and clear separation between an initial form fill and a relevant investor conversation. We start with the company’s actual business model and any applicable advertising requirements.
Healthcare PPC must respect current platform rules, patient privacy and the limitations of medical claims. A local clinic enquiry has different value and sensitivity from a general service lead.
Fashion ecommerce
Fashion and clothing PPC calls for attention to product feeds, stock, returns, margins, seasonal demand and Shopping campaign structure. We look beyond headline revenue to what is commercially useful to the retailer.
Our broader ecommerce PPC service covers retailers outside fashion too.
Solar, heat pumps and local trades
Solar installation PPC focuses on suitable domestic or commercial enquiries, installation intent and booked surveys. Heat pump PPC covers renewable heating, property suitability and accurate grant-related messaging.
We also support trades and local services, including businesses working in roofing, tree surgery and drainage. Those campaigns need service-area discipline, precise search intent and meaningful call and enquiry tracking. See PPC for trades.
How we use industry experience
An industry page is a starting point, not a fixed template. Before recommending campaigns, we discuss customers, margins or lead value, seasonality, operational capacity and the process that turns an enquiry into revenue.
We will add detailed case studies when approved, verifiable figures and permissions are available. We do not publish made-up client outcomes or guarantee Google rankings or advertising results.
What we would review first
A practical starting point
- Your priority services, ideal customers and geographic or market coverage
- Search terms, ad messages and the relevance of each landing page
- GA4 and Google Ads conversion accuracy, qualified lead or sale feedback, and reporting
Frequently asked questions
Do you only work with these industries?
No. These are sectors where we can provide particularly relevant examples and discussion; we also work with other organisations.
Can you take over an existing Google Ads account?
Yes. We begin with a review to preserve useful data and identify appropriate changes.
Do you work with businesses outside Essex?
Yes. We are based in Chelmsford and support clients across the UK.
Can you provide genuine case studies?
We can share approved, factual examples where client permissions and suitable evidence are available.
Talk about your PPC campaigns
Tell us what you sell, what makes a good enquiry or sale, and which campaigns you have tried so far. We can assess the next steps and be clear about what needs testing. Start a conversation with 30 Characters or request an initial audit.