30 Characters is a Chelmsford-based paid advertising specialist supporting businesses across the UK. We bring more than 18 years of PPC experience to accounts where accurate targeting, commercial understanding and straightforward reporting matter.
Our work starts with your service, sales journey and the enquiries or orders you actually want. We can review an existing account or plan a new one, then explain what should be measured before increasing spend. Ask for a PPC review if you want a practical first step.
Start with the service and advertising eligibility
A private clinic, diagnostic provider, dental practice and healthcare software business have different customer journeys and different advertising requirements. Before campaign planning we confirm the service, location, patient needs and any authorisation or certification requirements that apply.
Google places restrictions on some healthcare and medicines advertising, and certain services have additional targeting limitations. We review the current rules rather than assuming an approach that works for one clinic is suitable for another.
Match search intent to an appropriate patient journey
People searching for an appointment may want costs, location, availability, practitioner credentials and a clear booking route. Other searches are purely informational. We separate relevant service enquiries from research, training and employment terms and avoid language that promises a diagnosis or treatment outcome.
The aim is to support informed enquiries, not to maximise clicks by exaggerating symptoms, risks or likely results.
Local search and location-specific landing pages
Healthcare demand is often geographically constrained. Campaigns may need different targeting around clinics, referral areas or service locations. A page should clearly explain where appointments take place and whether consultations are in person, remote or both.
We assess call handling, appointment availability and practical travel distances before setting aggressive budgets for local searches.
Track enquiries without mishandling patient information
Calls, contact requests and appointment bookings can be useful conversion measures, but sensitive health information should not be sent into advertising platforms. Analytics events, call tracking and audience features need careful configuration and consent practices.
Where possible we report on booking quality and attendance using privacy-appropriate aggregate information, rather than importing sensitive patient details.
Improve pages without making medical claims
Clear practitioner information, real credentials, treatment descriptions, appropriate risk information and accessible contact details support a better visitor experience. Any clinical claims should be reviewed and approved by the healthcare provider.
Our role is paid-media strategy, tracking and conversion experience—not clinical advice. We can also support eligible services through Google Ads management and paid social where policy permits.
What we would review first
A practical starting point
- Your priority services, ideal customers and geographic or market coverage
- Search terms, ad messages and the relevance of each landing page
- GA4 and Google Ads conversion accuracy, qualified lead or sale feedback, and reporting
Frequently asked questions
Can you advertise private healthcare services on Google?
It depends on the particular service, market and Google Ads policy. Some categories are restricted or require certification.
Can you target patients by their health conditions?
We do not assume that sensitive health-based audience targeting is permitted. We review platform rules and use compliant targeting options.
Can you track booked appointments?
Often, yes, provided the measurement approach protects personal and sensitive health information.
Do you write medical treatment claims?
Clinical and treatment claims must be checked and approved by the healthcare provider, with suitable evidence where required.
Talk about your PPC campaigns
Tell us what you sell, what makes a good enquiry or sale, and which campaigns you have tried so far. We can assess the next steps and be clear about what needs testing. Start a conversation with 30 Characters or request an initial audit.